Live Video Vs Pre-Recorded: Live streams have become a very valuable currency for every business and brand. The video strategy can be elevated if that is in place. Some people may prefer pre-recorded videos rather than the live streaming platform for events. The live streaming video is interactive and exciting. Like anything in the world both live videos and pre-recorded ones has their upsides and downsides. This article will discuss the pros and cons of both types of videos to help to decide if the live video is worth it.
WHAT IS LIVE VIDEO?
Live video content is streaming from the chosen platform and interacting with the followers in real time. The live broadcasts offer a great tool for exposure through the video content and the credit for the same goes for the raw footage with no retakes that helps the customers to know brands up close and personal.
WHAT IS A PRE-RECORDED VIDEO?
The pre-recorded videos are great tools for presenting ideas more structured way. One can always have a run-of-show for live videos to plan them well and can beat the fact that the pre-recorded videos can help to add TV-like production quality to the content.
PROS OF A LIVE VIDEO
Engagement with the viewers
A live streaming platform for events gives a better engagement with the audience and is a great way to interact with the viewers. According to a study, they generate double the engagement compared to pre-recorded videos. The fact that live videos are interactive help to talk, react, check the reaction, and converse.
A real-time saver without editing retakes makes it preferable. Only the setting up of the live stream studio takes up time. There is no need to spend hours recording, editing, or reviewing.
Cross channel can be fostered
One of the top benefits of going live is that it can be done on multiple social media platforms with the available live video tools streaming can be done on more than one channel simultaneously. Losing the audience is no longer a concern and the performance of the video can be tracked by creating a live strategy to stream on the channels.
Makes the viewers stick for long
Since the viewers can’t pause and resume the live videos as and when they want, the chances of them sticking longer are more.
Irrespective of the live stream idea they generate attraction for the brand and indirectly boost brand awareness. By gathering attention they engage more audience with more likes, comments, and shares and expand the reach.
Live is in Vogue
The raw appeal that comes with live content makes them more authentic than the prerecorded ones, no cuts or editing makes the connection realtime. The reach can be expanded faster with live streams than any other form of content.
Going live on social platforms does not require a penny and thus helps to save money on production essentials like lighting, and cameras. Ummm A safer option without breaking the bank makes it a go-to.
CONS OF A LIVE VIDEO STREAM
It isn’t a foolproof tactic to strengthen video marketing. It was ranging from technical glitches like slow internet connections, audio issues, ruining the broadcast because of fumbling, or any other mistake that can be made. Very little control comes with live streams with makes the connection real.
Though the live stream software helps to build a loyal audience, it comes with challenges. It is essential to track the key video matrix to analyze the online presence.
Though the videos give the freedom to connect with the audience anytime, anywhere. They bring with them the potential to get interrupted.
PROS OF PRE-RECORDED VIDEOS
Irrespective of video production, video quality assurance is not given. In the case of a pre-recorded video, it can be shot and reshot till the time it gives satisfactory results. Editing can also help with the production quality that adds value to the content.
A pre-recorded video gives better control over the results. Technical glitches such as slow internet, and lack of video resources can take away the focus from the message.
Tool for storytelling
Storytelling adds visual interest to the content. With the pre-recorded videos, the scenes and dimensions can be changed.
CONS OF A PRE-RECORDED VIDEO
Difficult to stay on-trends
A pre-recorded video takes a long time to be published and no secret tactic can help to escape the shoot edits and post-production arrangements. Publish the video a week after the recording and one might miss out on the ongoing trends. This is one of the downsides of pre-recorded videos.
Cost of production
The production and editing of the pre-recorded videos cost more than pressing the live button on the social media platform. In-house editing or someone to outsource the task will have to incur the cost to get things right.
Takes a lot of time
A comparison between the live video and a prerecorded video shows that the latter takes more time to reach the audience. Only a runoff show, key points to talk about, and some preparation is needed for the live video. In the case of the prerecorded ones, scripts, the right settings, and graphics visual elements are required. Thus, pre-recorded videos can be finalized well in advance finding the lead time.
CONCLUSION : Live Video Vs Pre-Recorded