Shopify is one of the most common eCommerce platforms available in the market. As Shopify allows its merchants to manage their online stores easily and sell their products online without having to meddle with the technical aspects. However, with the rise in competition in the marketplace, establishing a firm online brand identity and generating sales has become more challenging than ever. To survive this scenario, merchants must pour consistent efforts in improving the quality of their online store, product, and marketing strategies.
One of the most popular and effective ways to increase sales and improvise customer experience is to make purchasing easier for buyers. This can be easily done by hire Shopify developer and creating a custom checkout experience for buyers.
Checkout plays an important role since most of the cart abandonment happens during the checkout phase. However, creating a unique checkout experience requires a lot of work and planning. With this article, we will take a look into a few of these unique strategies that would aid merchants in implementing one of a kind checkout experiences for their stores.
Ways to improve the checkout experience
Checkout is one of the most crucial aspect of the sales funnel. As it is the last step of the process and determines whether the efforts invested in generating traffic yields desired sales. But most of the time, the majority of cart abandonment takes place during the checkout phase. There can be a number of reasons for this ranging from buyer’s change of heart to poor checkout pages. Hence to ensure higher sales customizing the store’s checkout page by hire a Shopify expert from India is a must. Below is a list of few strategies that can aid merchants in improvising their store’s checkout experience:
Flexible discounts: Finding creative ways to offer discounts on products can make the purchase experience of your buyer more pleasant. This can easily be done by providing them special discounts on buying above a certain amount or offering them free shipping on buying bulk products.
Variable payment options: Ease of payment is also a crucial part of the customer’s checkout experience. As with a wide range of options available to pay for the purchase, the customer can easily pay from their choice of custom payment method instead of struggling through the limited options. This also prevents buyers from a quick change of heart, which in the end opens up the gateways for higher sales.
Transparent shipping costs: Shipping cost is one of the biggest factors involved in online sales. Being transparent about the shipping costs can be a great way for the merchants to make their services look reliable and trustworthy. Also, showing pre-calculated shipping costs will aid buyers in making an honest estimation of their total purchase before the checkout phase. This, as a result, will improve the overall experience of the buyers.
Easy Checkout: Complicated and heavy checkout pages can make buyers impatient and might ultimately lead to cart abandonment. So ensuring that your checkout process is easy to navigate through is a must for ensuring a pleasant checkout experience. To achieve this, merchants can customize their checkout page and make filling forms easier with auto generated suggestions as well.
Conclusion
An efficient checkout page can improvise the sales figure of a merchant with ease. Also, improvising the checkout experience can lower the cart abandonment rate and open up the gateways for higher profit and sales. So, adapt to the strategies mentioned above today and customize your checkout page according to your business requirement to open up the channels for abundance and success.
