Custom Makeup Packaging – A Great Marketing Tool

Custom Makeup Packaging – A Great Marketing Tool

Obtain a radiant glow for your product’s packaging that resonates with the character of your brand and make your brand identity shine through the competition.

What makes makeup tick?

We all wish to look the best version of ourselves. Humans are visual beings and associate all good things and thoughts with elements that appear pleasant to the eyes. We try to beautify everything around us be it the house we live in, the car we drive, the clothes we wear, and much more. A study shows that women, in the US alone, spend more on makeup in a year than on education. This is part of the euphoria that surrounds the makeup industry. Not all industries enjoy the kind of fan following that this industry does. People, especially, women feel mesmerized by makeup products and the effects they have on enhancing their overall personalities. Women politicians also participated in a study that revealed that 30% of them experienced success if they appeared in public wearing makeup. Generally, people of all ages from young to old, incorporate such products in their daily lives to improve the way they look.

The obsession with makeup started centuries ago when humans formed civilizations and started living in an organized manner. They felt the need to apply natural elements to showcase and enhance their position in society. From tar, coal, and rice powder to ground carmine beetles, clay, and copper every suitable resource was used to glamorize appearances. The Romans, Greeks, Chinese, Japanese, and many such civilizations used makeup products as part of their daily routine. More recently, at the start of the 19th century, proper industries were established to satisfy the growing demand for such products. Major research and innovations were done in the field with the advent of numerous specialist companies that publicized their products in innovative ways. This was a result of widened competition in the market and brands felt the need to place their products distinctively in the market and gain from product differentiation.

custom makeup packaging

Is your packaging the right one?

Manufacturing such products is a highly costly and innovative task. There is a lot of product variation in this industry that offers products including:

  • Eyeliners
  • Eye shadows
  • Foundations
  • Concealers
  • Lipsticks
  • Lip gloss
  • Eye-lashes
  • Blush-on
  • Face highlighters
  • Mascara, to name a few.

Sellers need to establish if the problem in their sales figure lies in incorrect marketing techniques. A lot of factors influence whether customers purchase your products or not. One of the main ones is the level of familiarity they have with your brand. A high level of rivalry in the market calls for superior branding that lets customers know about your brand identity and products rendered. On top of rigorous marketing and advertising drive, the sellers must evaluate the quality of the packages used to house their products. People rank packaging boxes the same as product price and quality and are influenced by the appearance of these packages when making purchase decisions. We offer exclusive custom makeup packaging to productively publicize your brand.

custom makeup packaging

The psychology behind impulsive buying

Surveys reveal that almost 80% of customers indulge in impulsive purchases based on whether they resonate with the packaging design or not with 42% admitting to being influenced by the artistic details on these boxes. So, it is important to strike the right chord with customers regarding the overall appeal of your product packaging. We offer sellers complete freedom in creating customized boxes that align with their vision and ideologies. These include:

  1. Custom colors – add vibrant colors to your boxes to have a strong impact on customers’ choices. Colors have a powerful effect on our emotional state and showcasing lively shades can be instantly eye-catching.
  2. Appropriate shapes – Forbes lists “standing-out” shapes of the packaging as a top priority. The structure and size of the packaging must be in line with the products inside.
  3. Inclusion of premium features – some added features can have a multiplier effect on customer choices. For instance, window cutouts, ribbons & handles, scoring & gluing, embossed letters, foil stamping, metallic inks, and die-cut shapes.
  4. The type of boxes – every product is different and demands different kinds of packaging boxes to project an appropriate image of the brand. These box types include corrugated boxes, one-piece mailer, auto-lock, rigid, display, folding cartons, chipboard, dispenser, and more.

Sellers can have tailor-made boxes with the expert assistance of our in-house graphic designers and engineers. You do not have to wait any longer to get your sales figure soaring high. Simply get in touch with our 24/7 sales team to get your dream box come alive with maximum ease. Modify your boxes in any custom card thickness and stock options. Revamping your packaging will surely work wonders for your brand recognition and revenues alike.

The right place to start

We have over 20 years of experience in the field, enabling us to pass on the talent we acquired in crafting top-class custom makeup packaging that is effective in every way. Customers judge a product by its cover so it is important to generate a powerful first impression.

Clients can get all their queries and confusions cleared by our professional customer services agents who can be contacted at any time convenient for you. Avail of free shipping and handling, free sample kits, and free reviews of artwork to get a memorable service experience from us. We further facilitate the clients by offering high-grade boxes at affordable rates to make for an efficient promotional tool. Low costs coupled with higher sales revenues result in increased profitability and a competitive edge over rivals. Time is money too and we save ample of it by delivering these boxes in the shortest time via a fast production process. Every precaution is taken to ship error-free packages that are printed in the most modern printing press and scrutinized individually. So, realize that it is high time that you re-worked your promotional strategy to include attention-grabbing packaging for escalated brand image.

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