Technology advances day by day by leaps and bounds and has changed both our way of working, as well as how we buy and relate to each other. Due to this, digital transformation in companies, far from being an option, has become a necessity. However, it is not an easy process to carry out and that everyone understands, which is why many companies continue with outdated and obsolete work processes. Find out what digital transformation really consists of and what benefits it will bring to your business!
Simply put, digital transformation is the integration of digital technologies and solutions across all areas of a business. It is a process carried out throughout the life of a company and implies a change in the way of acting and thinking both in the directors and all the employees of the same. In other words, digital transformation is a path, not an end in itself.
Usually, this whole topic is associated with something purely related to technology, right? However, it is essential to clarify that this whole process is much more than just that. It is not only a technological change but also a cultural one in a company.
It is a commitment to the future, to new working methods, to new strategies and opportunities that achieve process automation, cost minimization, communication improvement, and efficiency maximization.
All levels and functions of a modern business are affected by digital transformation. That is why a digitally transformed social media marketing agency in Dubai achieves greater benefits than a traditional business model. But what are those advantages?
Greater efficiency and productivity
Digital transformation is not possible without data, and data is key to understanding customers and their preferences. Structured data, such as that obtained from CRM systems, helps companies generate information about their customers based on their previous purchases and transaction history.
Your business may also collect unstructured data from your customers through social media. This greater understanding allows you to optimize your company’s sales channel strategies to better suit the needs and preferences of buyers.
Better communication with customers
This also brings about a better interaction with your customers, who seek to have their needs met on their own terms. Customized service plans and real-time access to data will help meet your expectations and drive retention and loyalty.
Facilitates the search for qualified personnel
Today, the most capable employees have a digital background and fully understand the technological world of business. If you are able to offer positions in which they have the opportunity to apply their knowledge and skills, there is no doubt that they will want to come to your company. If you don’t, the risk of running out of qualified labor is imminent.
In short, these types of “digital employees” like to be in contact and interact with their future employers through means with which they feel comfortable. For example, the interviews will be telematic in many cases, or at least the first ones. They will also look for information about your business online and it is in your best interest that they find it and that it is good!
Nor should you forget the internal communication of the company as it facilitates the integration of staff. Tools like Cisco phones can further streamline and enhance this vital communication process. Currently, there are countless media, forums, social networks, and other types of interaction platforms that make this space possible and allow you to know, at least in those areas, the comments about your company.
Sales associated with the visibility and links of your own network of employees
What better than getting to know your client through their social networks, seeing who they are, what sports they play, what they do in their free time, who their favorite writer is, and, fundamentally, what they think of your products? This is called social selling and in megastores, it is widely used as a sales force.
Here are 4 keys that you must take into account to start the process of digital transformation in your company and not die trying.
Digital training of people
The people within your company are a key aspect for the digital transformation to be successful. If those involved are not interested in building and actively participating in this process, there will hardly be good results.
But no one wants to strive for something they don’t know or understand. For this reason, it is essential that in order for our staff to grow in the direction we want, they know what this change consists of, what benefits they will obtain in their professional career, and how it will affect their personal life.
Knowledge of digital tools
The digital transformation in a company is not limited to a new website, good e-commerce, or having a presence on social networks such as Linkedin and Instagram. There are other important processes that are part of this technological advance, such as an ERP in the cloud.
It is essential to bear in mind that you must be open to contracting external services that help achieve the stipulated business objectives.
In the context in which we live, being a recognized brand backed by a good digital reputation opens doors to new business opportunities.
Don’t you want to be the first brand your customer thinks of? It takes a lot of planning and presence. To achieve this, your best allies will be digital conversation and social engagement.
Use of Big Data
The star of digital transformation: Big Data. The organization and exploration of the data that your business has will help you focus it towards that demand on which you have obtained information.
Transforming a company never ends, as new tools will always emerge that will allow it to improve its operation through the use of Big Data, new marketing techniques, social networks, new ways of recruiting human resources, and interconnecting the logistics.
There are many new things and many more to come. If you want to be on the path of transformation, you must update yourself and incorporate them into the daily life of your company. Nowadays, any business that wants to succeed in the market needs to renew and adapt.
After all this analysis, the benefits of being digitally up-to-date are evident. Digital transformation is not an option! In fact, you are already immersed in it and perhaps you didn’t even realize it… or yes.