So, you want to start a skincare line? Well, you’ve come to the right place! From doing your research to private labeling, we’ll walk you through everything you need to know to get started. Skincare is a huge industry, and there is plenty of room for new entrepreneurs to make their mark. Let’s start making yours!
The Skincare Industry
Have you noticed that your favorite influencers are always promoting new skincare brands? Or that there’s always a new “must-have” product on the market?
Well, that’s because the skincare industry is booming like never before. In 2018, the global skincare market was valued at over US$121 billion, and that figure is only expected to grow to US$189 billion by 2025!
This year alone, the skincare industry is expected to grow by a whopping $13 billion. So, if you’re thinking about starting a skincare line, now is the perfect time to do it.
Why you Should get Into the Skincare Line
If you’ve never thought about starting a skincare line before, you might be wondering why you should get into this industry. After all, it’s a crowded marketplace, and competition today is fierce.
However, there are plenty of reasons to enter the skincare industry. Here are some of the most compelling:
Skincare is a Recession-Proof Industry.
In tough economic times, people may cut back on spending in other areas, but they will always spend money on products that make them feel and look good.
Skincare is a Growing Industry.
As mentioned above, the skincare industry is expected to grow by billions of dollars in the next few years. This provides a great opportunity for new businesses to get in on the action and take advantage of this growth.
Skincare is a Global Industry.
The skincare market is not just growing in the United States—it’s growing worldwide. In fact, Asia Pacific is expected to be the fastest-growing region for skincare, with a compound annual growth rate of almost 11 percent between 2018 and 2025!
This means there are plenty of opportunities for businesses to sell their products in new and emerging markets.
What Does it Mean to Start a Skincare Line?
When we say “skincare line,” we refer to a brand or collection of products focused on taking care of the skin. This can include anything from face wash and moisturizers to serums and sunscreens.
A skincare line can be as simple as a couple of products, or it can be a comprehensive collection that offers everything the customer needs to take care of their skin. It all depends on your vision for the brand.
For example, some skincare lines focus on natural or organic ingredients, while others focus on luxury or high-end products. Some lines target specific skin concerns, such as acne or aging.
The bottom line is that there are endless possibilities for starting a skincare line. It’s all up to you!
1. Find your Niche for Skincare Line.
Being an expert in a specific area is key to success in the skincare industry. Whether you want to focus on natural ingredients, luxury products, or specific skin concerns, choosing a niche and sticking to it is important.
This will help you create a strong brand identity and differentiates your products from the competition.
Let’s say you want to focus on natural ingredients. Your next step would be to research which natural ingredients are trending and how to incorporate them into your products. For example, aloevera is a popular ingredient right now, so you could create an aloevera-based face cream.
Creating a niche for your skincare line is important for several reasons:
- It helps you stand out in a crowded marketplace
- It allows you to focus on a specific group of customers
- It makes it easier to market your products
Here are some specialties to consider for your skincare line:
When choosing to go the organic route, research which ingredients are considered organic; the United States Department of Agriculture (USDA) has a list of approved organic ingredients that you can use as a starting point.
Luxury skincare lines are all about providing a high-end experience for the customer. This can include using luxurious packaging, such as gold or silver, and only the finest ingredients.
A Specific Skin Concern (e.g., acne, aging)
Instead of offering a general skincare line, you could focus on products that target a specific skin concern. For example, if you want to focus on acne, your products would likely include face wash, toner, and moisturizer.
Choose a Flagship Product.
In your line, it would help if you had one product that was your “bread and butter.” This is the product you’re known for and what customers think of when they think of your brand.
For example, Kiehl’s is known for their Midnight Recovery Concentrate, while Drunk Elephant is known for their Virgin Marula Oil.
Your flagship product doesn’t have to be a face cream or serum. It could be anything from a lip balm to an exfoliating scrub.
The important thing is that you choose a product that you’re passionate about and that will represent your brand well.
2. Do Your Research On Skincare Line.
Now that you’ve chosen your niche, it’s time for some more research. This step is crucial because it will help you create a foundation for your brand.
Start by researching your competitors. What are they offering, how are they positioning their products, and what makes their products unique?
You should also research the target market for your skincare line. What are their needs? What do they want from a skincare product?
This step will help you create products that fill a need in the market and that your target customers will be excited about.
3. Create a Business Plan.
Now that you’ve decided on your niche, it’s time to create a business plan. This document will outline your goals, strategies, and how you plan on making money.
Some things you’ll want to include in your business plan are:
- An overview of the skincare industry
- Your target market
- Your marketing strategy
- Your sales and distribution strategy
- Your financial projections
Creating a business plan may seem like a lot of work, but it’s an essential step in starting your skincare line. This document will help you stay on track and ensure your business is profitable.
4. Find a Manufacturer For Skincare Line.
When starting a skincare line, you could make your products yourself or outsource production to a manufacturer.
If you choose to make your products yourself, it’s important to research the manufacturing process and ensure you have the proper equipment and license.
For new businesses, or those starting in a certain industry, it’s often better to outsource production or go for private label cosmetics. This allows you to focus on other aspects of your business, such as marketing and sales.
When choosing a manufacturer, it’s important to:
- Research their experience in the skincare industry
- Ask for samples of their work
- Read reviews from other customers
- Get a quote for your products
Choosing a manufacturer is a big decision, but it’s a key component to your line’s success. You want to make sure you’re working with a reputable company that will produce high-quality products.
A good idea would be to employ a matchmaking company like 3B Private Label Portal because they’ll be the ones to find the perfect manufacturer for your needs.
5. Build Your Brand.
If you go for private labeling, you could focus more on this aspect of your business. Building your brand includes creating your logo, choosing your packaging, and developing your website.
Your branding should be cohesive and consistent across all platforms. Your goal is to create a recognizable brand that customers will love and remember. The aspects of building your brand are:
- Your logo
- Your brand colors
- Your packaging
- Your website
- Your social media presence
Building a strong brand is essential for any business, but it’s especially important in the skincare industry. Your customers should be able to easily recognize your products and feel confident in their purchases.
6. Make Your Presence Known.
Once you have your products and brand, it’s time to start marketing. There are a variety of ways to market your skincare line, but some of the most effective are:
- Social media
- Online advertising
- PR/media relations
- Word of mouth
- Events/trade shows
Marketing is essential for any business, but it’s especially important for new businesses. You need to get your name out there and let people know what you offer. The most important thing is to be creative and think outside the box.
There are endless possibilities for marketing, so find what works best for your business and run with it.
Final Thoughts about Skincare Line
Starting a skincare line is a big undertaking, but it’s definitely doable. With careful planning and execution, you can create a successful business. Remember to research your niche, find a reputable manufacturer, build a strong brand, and market your products effectively. Good luck!