One of the most vital marketing channels nowadays is social media and this is applicable for businesses of all sizes. Now businesses across the globe are trying to find new ways to use effective social media marketing plan for business growth.
However, it will come as a surprise to many that a large number of businesses do not have a proper social media marketing plan. Without a real plan, it is nearly impossible to see desired results no matter the popularity of the business. In this blog, we’ll take a look at the steps a business must take to form an effective social media marketing plan. By doing so, they will be able to reap all the benefits from countless social media platforms.
The steps to form an effective social media marketing plan are given below:
What is the current social media presence?
The first step any business needs to take is to have a good idea about their current social media presence. A business should have knowledge of which networks they are active on, which networks are the most valuable, what are their competitors doing, are the networks optimized, etc. It is important that a company is able to answer these questions properly before moving forward with its social media campaign.
Understand the target audience
A business should have knowledge about the types of people who are interested in their products and services. Therefore, a business has to get as specific as possible. Marketing will only be successful when it is targeted at the right people. If a business fails to realize its ideal customers, then it will not be successful. Having information about the following points will be highly helpful – age, location, job title, income, most used social network, etc.
Social media mission statement
It is important to have a mission statement for the social media campaign. This will make it clear exactly what is the aim of the business when it comes to social media. Once a mission statement is made, it becomes much easier to create social media content that matches the statement. Businesses that are successful on social networking platforms are those businesses that are able to perfectly align their business strategies with the social media marketing plan.
Success metrics
Whether investing in social media is a beneficial endeavor or not will only be clear when a company is able to measure the success that has occurred due to social media campaigns. Some of the key metrics one should consider are – conversion rate, time spent on site, reach, the total number of shares, brand mentions, etc.
Engaging content
It has been seen that many companies jump straight to this step and fail to get the maximum benefit from social media. There are various steps before this one that a business needs to take seriously. Now let’s talk about the content. If the content on social media is not engaging then it will be of no use to a company. Some of the things a business should keep in mind while curating content for social media are – images, videos, blog posts, ebooks, infographics, etc. Ensuring that there are no spam/fraud links in the comment section of your social media posts is also a important point to consider.
By following the above-mentioned steps, a business will be able to perform excellently in the social media domain.
Faisal Abidi
Faisal Abidi, is the Co-Founder and Director of RNF Technologies since 2009. He has also co-founded other ventures, namely Phonato Studios, Resources, and FNR Technologies. He started his career with Google India working in the online marketing space where he was recognized and rewarded for his innovative product ideas. Google was followed by British Telecom where he worked as an analyst and was involved in all aspects of marketing and business management of the highest level. He is a marketing and a tech enthusiast and has been invited by Google to speak on various online marketing trends. His professional interests lie in the areas of branding, digital marketing, and developing anti-fraud, Effective Social Media Marketing Plan For Businesses and anti-scam tech solutions.
