When it comes to custom soap packaging colors aren’t the only thing that meets the eye. There are numerous elements at play that sway customers to buy your soaps. Thus, it’s important to know how a packaging design impacts your target customer’s buying behavior.
Even the minutest of the differences can make your soaps stand out by improving consumers’ perception of your brand. In any case, it’s not just about who creates the best products or sells at the lowest prices. It’s more about how you position your product amongst the competitors.
Here are four key elements that can help you better position your soaps:
Quality of Packaging Materials
The packaging is reflective of quality. Did you invest in high-quality packaging materials? Not only it helps determine the legitimacy, integrity, and quality of a product but also the price one can charge for their goods. When your custom soap box is of high-quality and lures customers with its tempting design, the encase product sells more. The premium quality of the packaging makes the customers believe you are offering a topnotch product irrespective of what is being sold, which gives you the freedom to charge more against your products.
Correct Size is Quintessential
Did you know that even the size of your soap box can change customers’ perspectives about your product and brand? This shows the right packaging size is quintessential in building customers’ perception. In fact, a study shows that the buying decision of customers is often based on the size of the packaging, especially when they are unable to determine the quality of the product. Shoppers also tend to believe that elongated packages contain larger sized products. This too greatly affects the buying decisions of consumers. So if you want to project your soaps to appear larger than competitors, this easy trick could make a world of difference.
Eye Catching Hues & Illustrations
By harnessing attractive colors and striking graphics, your brand can draw the attention it seeks. These days, brands prefer to use vivid colors. Spotify, for example, has dropped dull green from its logo in favor of a brighter one. With the right blend of hues, you can evoke certain feelings and create a psychological impact on buyers. In brief, leverage the power of attractive colors and graphics to influence the buying decisions of customers. Several pieces of research have already shown that 90% of the consumers make snap judgments about purchasing the products on the basis of the color. It demonstrates that colors play a significant role in boosting the sales.
Perception Drives the Value
Ever wondered why some customers are willing to pay more for products that have cheaper substitutes? One key factor is product packaging. If you are encasing your cleansing bars in high-quality custom soap packaging your ideal customers won’t mind paying a little extra for your products. Fundamentally, the quality of packaging improves the image of a product and brand in the minds of customers. It happens because buyers experience cognitive dissonance when purchasing a product. This means when comparing the prices of alternative products, customers often feel as if it doesn’t worth spending extra dimes to buy a product that has cheaper substitutes. But packaging can help project that your soaps are of premium quality and certainly worth more cash. This eases the cognitive dissonance that customers experience while purchasing a product.
With these factors in mind, you can develop a packaging which will allow you to position your product correctly.
