Internal linking is the foundation of well-conducted website optimization. By properly placing links between subpages within one website, you facilitate navigation and improve the positioning process. In the article below you will learn how to use internal linking to make the Page Rank flow as effective as possible.
Definition of internal linking
Advantages
How to correctly perform internal linking?
Optimization of internal linking
Summary
Internal linking is links within one website that allow Google recipients and robots to reach all content on the page. In the SEO industry, it has long been the rule to reach every place on the site from anywhere on the site, in a maximum of 3 clicks. It’s healthy from a UX and business point of view.
By internal linking, you improve the page indexing process by search engine robots and also lead the user to the places you care about. To sum up, an internal link is an effective way to direct the recipient to other subpages between subpages, categories, etc. in order to convey valuable content to recipients and robots.
Internal linking gives you an extremely large field of possibilities. Few people know that the right structure of internal links has more potential than external linking. To the point.
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This is an extremely important UX factor. Nowadays, Google is increasingly taking into account the feelings the recipient had when contacting the site. The key is how much time he spent on it and what and if he did at all. Well done internal linking makes the user feel comfortable.
Internal linking allows you to plan optimal control of your website’s SEO power flow to specific places on the page. By internal linking to the most attractive subpages from a business point of view, you will allow these places to gain strength, and this usually translates into higher positions in SERPACH and, consequently, traffic. In other words, it translates into better website positioning.
When you implement internal linking correctly, Google’s crawlers will be able to index more content in their resources. This is especially important when you have a large store or portal, and crawl budget – i.e. the maximum Google indexing capabilities in relation to your domain are not satisfactory for you.
Internal linking reduces the bounce rate – CTR, which is the number of times a user enters your site and exits quickly without doing anything. Encouraging the user to make the next click is not enough that you have a better chance of converting in the form of a purchase or query (which reduces the aforementioned bounce rate), its low level is a good signal for Google.
By using internal linking, you really show Google what your site is about. This allows robots to connect your site with a plurality of themed expressions, which has a positive effect on your site’s overall visibility in search results.
There is a lot to do in the context of internal linking. And despite the fact that it has more potential than external linking, often people focus on the latter issue. And internal linking, which gives great results, is more secure than external linking. You have to try very hard to get banned from the internal link.
This is one of the key elements of internal linking. Extremely helps users in navigation. It’s a good idea to use keywords as anchor text. For example, allegro has very good links in the main menu. With such large portals, it is important to more strongly favor subpages that are key from a business point of view.
As you well know, users scan pages from left to right, with more interest being generated by the items placed on the left. Therefore, it is worth implementing the side menu. Not only that, you can tempt the user to further browse the page, you also improve the internal structure of the page.
However, inline links have the greatest potential in internal linking. Why? Because Google is a text search engine, she loves extensive content, which is why such links are the most natural for her. Links from the content can be used on the main page from which you transfer power, e.g. to a category. If you have a lot of products or services and do not want to create a powerful menu, then in the content link to subpages that are not in the menu, so as not to duplicate references to the same subpage.
You can also link between thematically related subpages. Blog articles, however, have the most power. Linking from the guide content to the related subpage is the most effective. Equally good is to use blog teasers on the home page.
Although links from the footer do not have the same power as the ones mentioned above, it is worth to add a site map and links to several of the most important subpages there. But keep in mind that Google adheres to the “first link counts” principle. It means that Google only considers the first link to the given subpage, and ignores the rest. Therefore, in the footer, add a link e.g. without www or with #, so that the link is slightly different. Such a tiny manipulation 🙂
The crumb menu makes it easier for the user to find himself while browsing the site. It gives him information about where he is and how he can quickly return to the nested place above. This improves the user’s overall feel. It’s extremely annoying when you can’t find what you want, right? Take care of this element of the site, especially when you administer a large portal.
You already know where you can do internal linking on the page. Let’s move on to another important issue – optimization of internal linking. Links should be optimized for several factors:
You can read about the technical details on the MOZ blog.
Internal linking is one of the most important elements of website optimization. Appropriate linking has a positive effect on the indexing of website resources, makes the user get to know the site better, and this translates into a lower bounce rate and higher conversions. It is worth that you devote time to this issue because it has a huge potential that the leading positioners and SEO specialists know about all over the world.
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