10 Easy Ways to Shine at Your Next Trade Show

Ensure trade show success with your booth. If you want to make the most out of attending the event, you’ll need to put your best foot forward. Here are easy tips to help you create the right impact at the event and ensure a better ROI for your organization.

Know Your Options

Explore a range of different ideas. You don’t have to go with the same boring booth all the time. That could be why people aren’t stopping by your booth. If it’s not fun or interesting t your market, you’ll miss your chance to promote your products or services.

Have a Theme

It doesn’t need to be elaborate or expensive. But if you can come up with a theme that ties into your products or services or where you’re from, that will get the marketing message across much more effectively.

Use Mix Media

Add audio and media elements to your displays. Attendees are drawn to videos, so use that to provide information in a fun and engaging way. You could show a product demo or get them to have a look at some of the more interesting parts of the manufacturing process.

Get a Custom Booth

Invest in a custom trade show booth, one that’s uniquely suited to your needs. From its design to its size, and even display features, a custom option can help you stand out from the rest, instead of a standard booth that looks like anyone else’s.

Let Them Interact

Look for a display builder that can provide you with interactive displays. That interaction will attract more people to your booth, the HuffPost says.

Choose the Right Colors

Bright colors are ideal for your booth. But make sure you aren’t using bright shades just for the sake of attracting attention. The colors must be connected to your brand and business.

Look for a Builder

Focus on your goals and have a plan, All Business says. What would you like to achieve? Do you want to drum up new business, launch a new product, or boost brand visibility? Choose a display provider with those goals in mind. Do your homework and find one with extensive experience and industry expertise. A reputation for delivering excellent display solutions along with positive feedback and reviews won’t hurt, as well.

Consider Modular Structures

Adaptability is essential if you have a limited budget. Consider display or booth options that you can buy once and use in multiple ways. That’s a valuable investment. A booth that you can use for a lot of future trade shows will more than make up for its upfront costs.

Add Fun Elements

Humor captures people’s attention faster than boring ads or displays. Find a way to add to incorporate that into your booth, so long as the humor works with your brand’s personality and the nature of your products or services. But fun isn’t the only way to get people to come to your booth. Increase foot traffic by knowing your audience and creating an ad or display that appeals to them. Talk to your display provider about that.